Tim Hortons, McDonalds, Wendy’s and branding

Tim Hortons (TSX: THI) dodged a lawsuit concerning the methods that it uses to bake goods and cost allocation between franchisees and the parent company. The key quotation is the following: Under what’s known as the “Always Fresh Conversion” several years ago, the company stopped making baked goods from scratch in each location every day, … Continue reading Tim Hortons, McDonalds, Wendy’s and branding